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Club Mobay and Club Kingston airport lounges have been included in the roster of Jamaican luxury travel products set to be introduced to travel advisors in the United States and Canada.
This initiative is a component of a new partnership between the Jamaica Tourist Board (JTB) and the North American travel agency consortium, Ensemble.
The JTB also enlisted the support of other on-island luxury travel suppliers to participate in this initiative, such as Round Hill Hotel, Half Moon Resort, and Island Routes.
Under this arrangement, Ensemble's advisors in the United States and Canada will have access to specialized training and marketing materials tailored to showcase Jamaica's luxury products. There will also be opportunities for them to personally experience luxury travel in Jamaica.
The partnership was announced along with Jamaica's "Come Back to Luxurious" campaign on September 21 at a private dinner party in The St. Regis' 30th-floor event space in downtown Toronto.
While expressing enthusiasm for the partnership, Jamaica's Minister of Tourism, Edmund Bartlett said, "Together with our on-island partners, the JTB is ready to leverage Ensemble's powerful network of travel agencies and advisors to drive the next era of luxury travel in Jamaica."
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